Website, Email, & Google Analytics Project

This project was part of my MKT 337: Intro to Digital Marketing course at Baldwin Wallace University.

This project consisted of writing content, building

a website, and using that website to send email newsletters through Mailchimp.

PROJECT DESCRIPTION

When working on this project, there were multiple tasks I had to complete to write content, create a website, and then work on email marketing.

The project consisted of the multiple tasks listed below:

Content creation of three articles about social media marketing and website design

Designing and building a website that includes this content

Email marketing using Mailchimp

Connection of site to Google Analytics for data tracking

MY WORK

My responsibilities for completing this project included working on the following tasks to accomplish an A+ for the project and overall for this course.

CONTENT CREATION + WEBSITE DESIGN & BUILD

SEO & TOPIC RESEARCH

In order to write content, I had to research topics and keywords for writing articles.
I had to optimize my written articles for SEO.

WEBSITE DESIGN

Researched different content management systems (CMS.
Considered using WordPress.com.
Designed article pages first and home page last.

CONTENT WRITING

Research topic ideas based on my interests: digital marketing and graphic design.
I wrote three articles about social media marketing and website design.

WEBSITE BUILD

I turned to Google Sites to build a website overnight when the initial idea of using WordPress failed.
Build article, about me, resume, article category, and home pages.

MAILCHIMP & GOOGLE ANALYTICS

MAILCHIMP EMAIL NEWSLETTER

Create a Mailchimp account.
Build an email list of at least 15 subscribers.
Design emails using Mailchimp.
Send emails to subscribers.
Track data with Mailchimp.

GOOGLE ANALYTICS WEBSITE INTEGRATION

Create a Google Analytics account.
Integrated the analytics account into the website.
Tracked data after sending out emails.

MAILCHIMP DATA

I waited after sending emails.
Analyzed the tracked data and reports.
Drew conclusions from results.
Tracked email clicks & website visits.

GOOGLE ANALYTICS DATA

Reviewed tracked data.
Downloaded and analyzed data reports.
Drew conclusions from results.

APPS & TOOLS

The following tools, apps, and resources were used throughout my work and process for this project.

GOOGLE ANALYTICS

Website Data Collection

MAILCHIMP

Email Newsletter Management

GOOGLE SITES

Website Builder & CMS

PEXELS.COM

Commercial Free Use Images

OUTCOMES

From this project I learned the importance of tracking data and studying the analytics of any marketing efforts. While the metrics and data don't show high results, my takeaway from this project was learning how to perform these tasks so I can analyze progress in the future for any project or client I work with.

GOOGLE ANALYTICS RESULTS

Key Takeaways:

My website was visited 50 times by only 18 users.
Within those 50 website sessions, my website pages were viewed 214 times! That's over four pages per session, meaning they browsed through my site.
Each person visited my website about three times.
Each session or time my website was visited, the user spent an average of 5 minutes and 30 seconds browsing.

MAILCHIMP RESULTS

Key Takeaways:

Two emails were sent out for this newsletter project.
40% of the users that were emailed opened their emails.
13-20% clicked on the email, which led them to initiate a session and browse the site.
While these numbers were low results, they weren't too bad and helped me understand that there's room for improvement.

WEBSITE ON GOOGLE SITES

Visit Website