Shopify Website & Social Media Marketing: Neutrals Boutique
Neutrals Boutique is a women's online clothing boutique that is focused on offering wardrobe staples and essentials. It sells mostly neutral-colored clothing pieces that are easy to style and combine into multiple outfits.
Neutrals Boutique is a company that I started three years ago before I decided to pursue a digital marketing and graphic design career.
As a startup company, it needed everything, such as:
-
Brand Messaging
-
Visual Identity
-
Logo
-
E-Commerce Website
-
Social Media Marketing
-
Photography & Video
-
Content Creation, and;
-
Complete Marketing Management.
As the owner of this company, I was the one who performed all these tasks and more.
.png)
PROJECT DESCRIPTION
As the business owner of Neutrals Boutique, I was in charge of the direction, process, and all decisions.
Since this was my first experience with complete marketing management, I learned a lot through trial and error.
I worked on:
-
brand development
-
visual identity
-
website
-
social media
-
content creation
MY WORK
My responsibilities for Neutrals Boutique included completing the following tasks to market the brand successfully and, in return, increase sales over time.
BRANDING & VISUAL IDENTITY
RESEARCH
Brief research was conducted to gain an understanding of my brand's positioning against competitors and the industry.
BRAND MESSAGING
I came up with a draft of brand messaging ideas that would help promote this brand as an easy-to-style, versatile, effortless, modern or trendy, money and time-saving solution.
BUSINESS NAME IDEAS LIST
I made a list of business name ideas that represented the product I wanted to sell, which was neutral-colored clothing. Three years ago, this fashion style was starting to become popular, so I wanted my brand to position itself as Neutrals Boutique - the go-to store for neutral style.
LOGO DEVELOPMENT
I initially created a logo and picked a color palette. After a
few months, I made a new logo with a new color palette to
put more effort into aligning my business concept and
branding together.
.png)
E-COMMERCE WEBSITE & CONTENT CREATION
E-COMMERCE PLATFORMS: SHOPIFY
I researched different e-commerce platforms and quickly learned that Shopify offered the best experience for me as a beginner. Also, Shopify offers integration with so many apps and tools, so I knew it would be the most useful.
PHOTOGRAPHY & VIDEO CONTENT CREATION
To list products on the website and create content for social media, I had to take my own photos and videos. I planned numerous photoshoots with models at different scenes and took my shots to use for marketing purposes. I was also in charge of editing these photos and videos using CapCut, Adobe Lightroom, and iMovie.
EMAIL MARKETING
I also build a list of almost 100 email subscribers and sent emails periodically with promotions, sales, company news, and discounts to increase sales.
WEBSITE BUILD
The website was designed in Shopify using one of their templates. I also added all the inventory, photos, and product descriptions.
CONTENT MARKETING
After creating my own stock of photos & videos, I would use these for creating content for social media and the website. I created photo & video content for Tiktok, Instagram, Pinterest, and Facebook and scheduled it on the Later app to post automatically on a planned schedule.
CUSTOMER ENGAGEMENT
After creating content on social media, I spent time daily engaging online with customers through likes, stories, comments, and messages to promote and build higher brand awareness and customer loyalty.
APPS & TOOLS
The following tools, apps, and resources were used throughout my work and process for Neutrals Boutique.
SHOPIFY
E-commerce Platform
CANVA
Designed Logo & Marketing Graphics
.png)
LATER
Social Media Content Planning & Scheduling
iMOVIE
Video Editor
CAPCUT
Video Editor
.png)
ADOBE LIGHTROOM
Photo Editing
OUTCOMES
I worked at Neutrals Boutique before deciding to go back to college full-time for Digital Marketing. There was an upward trend in website traffic and sales during the last few months before starting school since I could invest time into it. Below are some Shopify and Pinterest analytics of my achievements and the content I created.
SHOPIFY
